"A clash of personality? The relationship among consumer personality, brand ..."

Shu-Hsien Liao, Yu-Chun Chung, Keng-Yi Lin (2015)

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DOI: 10.1504/IJSTM.2015.071096

access: closed

type: Journal Article

metadata version: 2020-07-30

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Shu-Hsien Liao, Yu-Chun Chung, Keng-Yi Lin:
A clash of personality? The relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective: generation as the moderator. Int. J. Serv. Technol. Manag. 21(1/2/3): 111-126 (2015)

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