"Internet Marketing and Consumers Online: Identification of Website ..."

Neha Jain, Vandana Ahuja, Yajulu Medury (2012)

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DOI: 10.4018/IJOM.2012070105

access: closed

type: Journal Article

metadata version: 2020-09-17

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Neha Jain, Vandana Ahuja, Yajulu Medury:
Internet Marketing and Consumers Online: Identification of Website Attributes Catering to Specific Consumer Intents in a Digital Paradigm. Int. J. Online Mark. 2(3): 70-82 (2012)

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