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ORCIDInternational Journal of Online Marketing, Volume 2
Volume 2, Number 1, 2012
- Nagwa El Gazzar
, Maha Mourad:
The Effect of Online Communication on Corporate Brand Image. 1-15 - Wu He, Thad Chee, Dazhi Chong, Elizabeth Rasnick:
Using Bibliometrics and Text Mining to Explore the Trends of E-Marketing Literature from 2001 to 2010. 16-24 - Hatem El-Gohary, Simon O'Leary, Paul Radway:
Investigating the Impact of Entrepreneurship Online Teaching on Science and Technology Degrees on Students Attitudes in Developing Economies: The Case of Egypt. 25-37 - Tarek Gaber, Ning Zhang:
A License Revocation Protocol Supporting Digital License Reselling in a Consumer-to-Consumer Model. 38-49 - Leila Esmaeili, Ramin Nasiri, Behrouz Minaei-Bidgoli:
Applying Personalized Recommendation for Social Network Marketing. 50-63
Volume 2, Number 2, 2012
- Maha M. Alkhaffaf, Asmahan M. Altaher:
Critical Success Factors of E-Direct Marketing in Jordan Travel Agencies. 1-9 - Anuradha Reddy, G. V. Bhavani Prasad:
Consumer Perceptions on Security, Privacy, and Trust on E-Portals. 10-24 - Yanbin Tu, Min Lu:
A Study of Online Digital Music Evaluation. 25-43 - Payam Hanafizadeh, Mehdi Behboudi, Maryam Asghari Ilani, Ramineh Kalhor:
Why Do Iranians Avoid Shopping on the Internet? 44-56
Volume 2, Number 3, 2012
- Khurram Sharif:
A Value Centric Study of Intention to use Internet as a Shopping Channel in an Introductory Online Market. 1-20 - Hassan M. Selim:
Content Evaluation Criteria for General Websites: Analysis and Comparison. 21-38 - Riyad Eid, Yasser El-Kassrawy:
The Effect of the Internet Use on Customer Relations and Targeting Activities: An Empirical Study of UK Companies. 39-51 - Amira Trabelsi Zoghlami, Mourad Touzani:
An Examination of the Factors Influencing Consumers' Visit of C2C Websites. 52-69 - Neha Jain, Vandana Ahuja, Yajulu Medury:
Internet Marketing and Consumers Online: Identification of Website Attributes Catering to Specific Consumer Intents in a Digital Paradigm. 70-82
Volume 2, Number 4, 2012
- Sharma Gajendra, Baoku Li:
E-Marketing on Online Social Networks and Ethical Issues. 1-14 - Manel Khadraoui, Jamel-Eddine Gharbi:
Second-Order Constructs in Structural Equations: Perceived Value and Trust. 15-41 - Vandana Ahuja:
Market Influence Analytics in a Digital Ecosystem. 42-53 - Rajesh Kumar Sinha, Subhojit Banerjee:
Incentives & Freebies as a Moderator for Opt-In E-Mail Acceptability. 54-67 - Edwin M. Agwu:
Generations X and Y's Adoption of Internet and Internet Banking in Nigeria: A Qualitative Study. 68-82
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