"Incentives on E-Commerce App Downloads in Medium Apps: A Case Study on the ..."

Atilla Wohllebe, Thomas Stoyke, Szilárd Podruzsik (2020)

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DOI: 10.3991/IJIM.V14I19.16427

access: open

type: Journal Article

metadata version: 2025-03-13

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Atilla Wohllebe, Thomas Stoyke, Szilárd Podruzsik:
Incentives on E-Commerce App Downloads in Medium Apps: A Case Study on the Effects of Coupons and Bonus Points. Int. J. Interact. Mob. Technol. 14(19): 180-196 (2020)

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