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"Revisiting Brand Personality Attributes: Mediating Role of Brand Attitude."
Bikash Kumar Rup, Jyotiranjan Gochhayat, Sasmita Samanta (2021)
- Bikash Kumar Rup, Jyotiranjan Gochhayat, Sasmita Samanta:
Revisiting Brand Personality Attributes: Mediating Role of Brand Attitude. Int. J. Asian Bus. Inf. Manag. 12(2): 124-136 (2021)
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