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Bikash Kumar Rup

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2020 – today

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2021
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Bikash Kumar Rup, Jyotiranjan Gochhayat, Sasmita Samanta:
Revisiting Brand Personality Attributes: Mediating Role of Brand Attitude. Int. J. Asian Bus. Inf. Manag. 12(2): 124-136 (2021)

2010 – 2019

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2018
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Bikash Kumar Rup, Jyotiranjan Gochhayat, Sasmita Samanta:
Role of biological sex and gender roles on perceived brand personality. Int. J. Knowl. Based Intell. Eng. Syst. 22(4): 231-237 (2018)

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