"Consumer neuroscience: Assessing the brain response to marketing stimuli ..."

Rami N. Khushaba et al. (2013)

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DOI: 10.1016/J.ESWA.2012.12.095

access: closed

type: Journal Article

metadata version: 2019-12-29

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Rami N. Khushaba, Chelsea Wise, Sarath Kodagoda, Jordan J. Louviere, Barbara E. Kahn, Claudia Townsend:
Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking. Expert Syst. Appl. 40(9): 3803-3812 (2013)

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