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2020 – today
- 2022
[j5]Richard T. Carson
, Joshua Graff Zivin, Jordan J. Louviere, Sally Sadoff, Jeffrey G. Shrader:
The Risk of Caution: Evidence from an Experiment. Manag. Sci. 68(12): 9042-9060 (2022)
2010 – 2019
- 2018
- [j4]Julie R. Agnew, Hazel Bateman, Christine Eckert, Fedor Iskhakov, Jordan J. Louviere, Susan Thorp:
First Impressions Matter: An Experimental Investigation of Online Financial Advice. Manag. Sci. 64(1): 288-307 (2018) - 2014
- [j3]Guy Hawkins, A. A. J. Marley, Andrew Heathcote, Terry N. Flynn, Jordan J. Louviere, Scott D. Brown:
Integrating Cognitive Process and Descriptive Models of Attitudes and Preferences. Cogn. Sci. 38(4): 701-735 (2014) - 2013
- [j2]Rami N. Khushaba, Chelsea Wise, Sarath Kodagoda, Jordan J. Louviere, Barbara E. Kahn, Claudia Townsend:
Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking. Expert Syst. Appl. 40(9): 3803-3812 (2013) - 2012
- [j1]Rami N. Khushaba, Luke Greenacre, Sarath Kodagoda, Jordan J. Louviere, Sandra Burke, Gamini Dissanayake:
Choice modeling and the brain: A study on the Electroencephalogram (EEG) of preferences. Expert Syst. Appl. 39(16): 12378-12388 (2012) - [c1]Rami N. Khushaba, Sarath Kodagoda, Gamini Dissanayake, Luke Greenacre, Sandra Burke, Jordan J. Louviere:
A neuroscientific approach to choice modeling: Electroencephalogram (EEG) and user preferences. IJCNN 2012: 1-8
Coauthor Index
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