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"Supporting customer-oriented marketing with artificial intelligence: ..."

Niklas Kühl, Marius Mühlthaler, Marc Goutier (2020)

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DOI: 10.1007/S12525-019-00351-0

access: closed

type: Journal Article

metadata version: 2023-05-28

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Niklas Kühl, Marius Mühlthaler, Marc Goutier:
Supporting customer-oriented marketing with artificial intelligence: automatically quantifying customer needs from social media. Electron. Mark. 30(2): 351-367 (2020)

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