"Know who to give: Enhancing the effectiveness of online product sampling."

Xianghua Lu et al. (2018)

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DOI: 10.1016/J.DSS.2017.11.002

access: closed

type: Journal Article

metadata version: 2023-11-12

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Xianghua Lu, Chee Wei Phang, Sulin Ba, Xinlin Yao:
Know who to give: Enhancing the effectiveness of online product sampling. Decis. Support Syst. 105: 77-86 (2018)

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