"Nonstationary Brand Variables in Category Management: A Cointegration ..."

James J. Jiang et al. (2004)

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DOI: 10.1111/J.1540-5414.2004.02270.X

access: closed

type: Journal Article

metadata version: 2020-03-13

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James J. Jiang, Maosen Zhong, Gary Klein, Hong-Gee Chen:
Nonstationary Brand Variables in Category Management: A Cointegration Perspective. Decis. Sci. 35(1): 101-128 (2004)

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