"When do consumers buy online product reviews? Effects of review quality, ..."

Eun-Ju Lee, Soo Yun Shin (2014)

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DOI: 10.1016/J.CHB.2013.10.050

access: closed

type: Journal Article

metadata version: 2020-02-18

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Eun-Ju Lee, Soo Yun Shin:
When do consumers buy online product reviews? Effects of review quality, product type, and reviewer's photo. Comput. Hum. Behav. 31: 356-366 (2014)

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