"Are there optimal levels of arousal to memory? Effects of arousal, ..."

Eui Jun Jeong, Frank A. Biocca (2012)

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DOI: 10.1016/J.CHB.2011.09.011

access: closed

type: Journal Article

metadata version: 2021-10-14

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Eui Jun Jeong, Frank A. Biocca:
Are there optimal levels of arousal to memory? Effects of arousal, centrality, and familiarity on brand memory in video games. Comput. Hum. Behav. 28(2): 285-291 (2012)

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