"Effects of ad types, positions, animation lengths, and exposure times on ..."

Ya-Li Lin, Ya-Wen Chen (2009)

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DOI: 10.1016/J.CIE.2008.08.011

access: closed

type: Journal Article

metadata version: 2020-02-20

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Ya-Li Lin, Ya-Wen Chen:
Effects of ad types, positions, animation lengths, and exposure times on the click-through rate of animated online advertisings. Comput. Ind. Eng. 57(2): 580-591 (2009)

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