"Adoption of CRM technology in multichannel environment: a review (2006-2010)."

Preety Awasthi, Purnima S. Sangle (2012)

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DOI: 10.1108/14637151211232641

access: closed

type: Journal Article

metadata version: 2021-10-14

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Preety Awasthi, Purnima S. Sangle:
Adoption of CRM technology in multichannel environment: a review (2006-2010). Bus. Process. Manag. J. 18(3): 445-471 (2012)

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