"Using Virtual Reality to Demonstrate and Promote Products: The Effect of ..."

Galvão Meirinhos et al. (2022)

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DOI: 10.1109/ACCESS.2022.3178371

access: open

type: Journal Article

metadata version: 2022-06-28

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Galvão Meirinhos, Guilherme Gonçalves, Miguel Melo, Maximino Bessa:
Using Virtual Reality to Demonstrate and Promote Products: The Effect of Gender, Product Contextualization and Presence on Purchase Intention and User Satisfaction. IEEE Access 10: 58811-58820 (2022)

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