"A Survey of the Role of Viewability Within the Online Advertising Ecosystem."

Marta Expósito-Ventura et al. (2021)

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DOI: 10.1109/ACCESS.2021.3115979

access: open

type: Journal Article

metadata version: 2024-05-27

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Marta Expósito-Ventura, José A. Ruipérez-Valiente, Javier Parra-Arnau, Jordi Forné:
A Survey of the Role of Viewability Within the Online Advertising Ecosystem. IEEE Access 9: 134593-134610 (2021)

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