"A Characterization of Non-buyers in B2C E-Commerce and the Drivers to Turn ..."

Ángel Hernández-García, Santiago Iglesías-Pradas, Alberto Urueña-López (2011)

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DOI: 10.1007/978-3-642-35879-1_10

access: closed

type: Conference or Workshop Paper

metadata version: 2017-06-05

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Ángel Hernández-García, Santiago Iglesías-Pradas, Alberto Urueña-López:
A Characterization of Non-buyers in B2C E-Commerce and the Drivers to Turn Them into E-Shoppers. WSKS 2011: 89-97

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