"Online Word-Of-Mouth and Mobile Product Reviews: An Experimental ..."

Christopher P. Furner et al. (2014)

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type: Conference or Workshop Paper

metadata version: 2024-08-08

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Christopher P. Furner, Robert A. Zinko, Zhen Zhu, William C. McDowell, Adam Dalton:
Online Word-Of-Mouth and Mobile Product Reviews: An Experimental Investigation of the Mediating Role of Mobile Self Efficacy. WHICEB 2014: 66

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