"Virtual Reality Adoption in Marketing: Unveiling Its Impact on Firm Value."

Chris Xiong et al. (2024)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2024-07-19

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Chris Xiong, Hugo Lam, Sahar Karimi, Xinyue Wang, Anan Tian, Shicheng Lei:
Virtual Reality Adoption in Marketing: Unveiling Its Impact on Firm Value. PACIS 2024

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