"Are Loyal Customers Always More Likely to Buy on the Platform? Moderating ..."

Seongbeom Kim, Woosik Shin, Hee-Woong Kim (2024)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2024-07-19

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Seongbeom Kim, Woosik Shin, Hee-Woong Kim:
Are Loyal Customers Always More Likely to Buy on the Platform? Moderating Role of Browsing Pattern. PACIS 2024

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