"Online Advertising in Online-to-Offline Retailing Environments: The ..."

Yunkun Zhao, Liwen Hou (2019)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2019-12-10

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Yunkun Zhao, Liwen Hou:
Online Advertising in Online-to-Offline Retailing Environments: The Moderating Effects of Salesforce and Product Lines. ICIS 2019

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