"What is Your Data Strategy? The Strategic Interactions in Data-Driven ..."

Xin Zhang et al. (2019)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2019-12-10

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Xin Zhang, Ran Zhang, Wei Thoo Yue, Yugang Yu:
What is Your Data Strategy? The Strategic Interactions in Data-Driven Advertising. ICIS 2019

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