"Interactivity of Social Media and Online Consumer Behavior: the Moderating ..."

Yi-Ting Wang et al. (2012)

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type: Conference or Workshop Paper

metadata version: 2013-01-29

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Yi-Ting Wang, Ling-Ling Wu, Hui-Ching Chen, Ming-Yih Yeh:
Interactivity of Social Media and Online Consumer Behavior: the Moderating Effects of Opinion Leadership. ICIS 2012

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