"Comparing the required competencies of sales professionals servicing ..."

Matthias Murawski et al. (2019)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2019-12-10

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Matthias Murawski, Julian Bühler, Karl C. Blatz, Markus Bick:
Comparing the required competencies of sales professionals servicing digital and physical channels of sale: a case study of a German children's entertainment company. ICIS 2019

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