"The Influence of Mobile Product Information on Brand Perception and ..."

Hannah Winkler von Mohrenfels, Daniel Klapper (2012)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2013-01-29

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  - conf/icis/MohrenfelsK12
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Hannah Winkler von Mohrenfels, Daniel Klapper:
The Influence of Mobile Product Information on Brand Perception and Willingness to Pay for Green and Sustainable Products. ICIS 2012

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