"An Empirical Study of the Freemium Strategy for Mobile Apps: Evidence from ..."

Charles Zhechao Liu, Yoris A. Au, Hoon Seok Choi (2012)

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type: Conference or Workshop Paper

metadata version: 2015-07-30

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Charles Zhechao Liu, Yoris A. Au, Hoon Seok Choi:
An Empirical Study of the Freemium Strategy for Mobile Apps: Evidence from the Google Play Market. ICIS 2012

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