"What Encourages Purchase of Virtual Gifts in Live Streaming: Cognitive ..."

Zhengzhi Guan et al. (2019)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2019-12-10

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Zhengzhi Guan, Fangfang Hou, Boying Li, Alain Yee-Loong Chong, Chee Wei David Phang:
What Encourages Purchase of Virtual Gifts in Live Streaming: Cognitive Absorption, Social Experience and Technological Environment. ICIS 2019

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