"The More the Better? Exploring the Relationship between Social Commerce ..."

Thomas Friedrich, Sven Overhage, Sebastian Schlauderer (2016)

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type: Conference or Workshop Paper

metadata version: 2020-12-02

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Thomas Friedrich, Sven Overhage, Sebastian Schlauderer:
The More the Better? Exploring the Relationship between Social Commerce Feature Intensity, Social Factors, and Consumers' Buying Behavior. ICIS 2016

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