"Same Same but Different? The Predictive Power of Association Types in ..."

Stefan Fischer, Welf H. Weiger, Maik Hammerschmidt (2019)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2019-12-10

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Stefan Fischer, Welf H. Weiger, Maik Hammerschmidt:
Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns. ICIS 2019

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