"How to Advertise? Role of Congruence and Involvement on Multiscreen ..."

Siddharth Bhattacharya et al. (2019)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2019-12-10

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Siddharth Bhattacharya, Heather Kennedy, Vinod Venkatraman, Daniel C. Funk:
How to Advertise? Role of Congruence and Involvement on Multiscreen Consumption. ICIS 2019

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