"A Two-Level Approach to Establishing a Marketing Strategy in the ..."

Hsiu-Yuan Tsao, Koong H.-C. Lin (2001)

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DOI: 10.1109/HICSS.2001.927095

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Hsiu-Yuan Tsao, Koong H.-C. Lin:
A Two-Level Approach to Establishing a Marketing Strategy in the Electronic Marketplace. HICSS 2001

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