"Brand Memory, Attitude, and State Aggression in Violent Games: Focused on ..."

Eui Jun Jeong, Hye Rim Lee, Jung Hyun Woo (2015)

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DOI: 10.1109/HICSS.2015.426

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Eui Jun Jeong, Hye Rim Lee, Jung Hyun Woo:
Brand Memory, Attitude, and State Aggression in Violent Games: Focused on the Roles of Arousal, Negative Affect, and Spatial Presence. HICSS 2015: 3538-3547

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