"Business Intelligence in the Database Marketing - A Case Study of a German ..."

Claus-Peter H. Ernst, Frauke Geiger (2021)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

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  dblp key:
  - conf/hicss/ErnstG21
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  - https://dblp.org/rec/conf/hicss/ErnstG21
Claus-Peter H. Ernst, Frauke Geiger:
Business Intelligence in the Database Marketing - A Case Study of a German Insurance Company. HICSS 2021: 1-9

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