"The Social Side of Brick and Mortar: The Impact of Brand-Related ..."

Bettina Beurer-Zuellig, Michael Klaas (2020)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

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Bettina Beurer-Zuellig, Michael Klaas:
The Social Side of Brick and Mortar: The Impact of Brand-Related User-Generated Content on Different Consumer Typologies in Food Retailing. HICSS 2020: 1-10

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