"Kansei Marketing Strategies for Cultural and Creative Products."

Zhen-Yu Chen, Yen Hsu (2023)

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DOI: 10.1007/978-3-031-35946-0_10

access: closed

type: Conference or Workshop Paper

metadata version: 2023-07-24

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Zhen-Yu Chen, Yen Hsu:
Kansei Marketing Strategies for Cultural and Creative Products. HCI (14) 2023: 112-128

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