"Customer Data Platforms: A Pattern Language for Digital Marketing ..."

Tiago Boldt Sousa (2022)

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DOI: 10.1145/3551902.3551984

access: closed

type: Conference or Workshop Paper

metadata version: 2023-02-25

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Tiago Boldt Sousa:
Customer Data Platforms: A Pattern Language for Digital Marketing Optimization with First-Party Data. EuroPLoP 2022: 21:1-21:5

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