"Value Creation in Gamified Chatbot Interactions and Its Impact on Brand ..."

Susana C. Silva et al. (2022)

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DOI: 10.1007/978-3-031-25581-6_4

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-21

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  dblp key:
  - conf/conversations/SilvaCLH22
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  - https://dblp.org/rec/conf/conversations/SilvaCLH22
Susana C. Silva, Roberta De Cicco, Maria Levi, Maik Hammerschmidt:
Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement. CONVERSATIONS 2022: 50-65

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