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"Customer journey analysis at a financial services provider using self ..."
Joos C. A. M. Buijs, Rick F. M. Bergmans, Rachied El Hasnaoui (2019)
- Joos C. A. M. Buijs, Rick F. M. Bergmans, Rachied El Hasnaoui:
Customer journey analysis at a financial services provider using self service and data hub concepts. BPM (Industry Forum) 2019: 25-36
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