"Customer-Brand Relationships in the Context of Digital Brands."

Tiina Paananen, Lauri Frank, Tiina Kemppainen (2022)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2023-07-18

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Tiina Paananen, Lauri Frank, Tiina Kemppainen:
Customer-Brand Relationships in the Context of Digital Brands. Bled eConference 2022: 9

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