"Co-Creation in Branding through Social Commerce: The Role of Social ..."

Yichuan Wang, Mahmood Hajli (2014)

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type: Conference or Workshop Paper

metadata version: 2025-01-28

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Yichuan Wang, Mahmood Hajli:
Co-Creation in Branding through Social Commerce: The Role of Social Support, Relationship Quality and Privacy Concerns. AMCIS 2014

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