"Technological Advancement in Marketing: Co-creation of Value with Customers."

Mina Tajvidi, Yichuan Wang, Nick Hajli (2018)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2018-10-22

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Mina Tajvidi, Yichuan Wang, Nick Hajli:
Technological Advancement in Marketing: Co-creation of Value with Customers. AMCIS 2018

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