"Does CRM System Really Matter?: An Exploratory Study of CRM System in the ..."

Juliana Sutanto, Sameer Agarwal, Krishnamurthy S. Raman (2004)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2012-01-07

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Juliana Sutanto, Sameer Agarwal, Krishnamurthy S. Raman:
Does CRM System Really Matter?: An Exploratory Study of CRM System in the Hotel Industry in Singapore. AMCIS 2004: 482

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