"What Drives Paid Search Success? A Systematic Literature Review."

Darius Schlangenotto, Martin Poniatowski, Dennis Kundisch (2018)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2018-10-22

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Darius Schlangenotto, Martin Poniatowski, Dennis Kundisch:
What Drives Paid Search Success? A Systematic Literature Review. AMCIS 2018

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