"Changing Brand Attitudes through Influencer Marketing."

Yuyang Liang, Young Lee-Argyris, Aziz Muqaddam (2018)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2018-10-22

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Yuyang Liang, Young Lee-Argyris, Aziz Muqaddam:
Changing Brand Attitudes through Influencer Marketing. AMCIS 2018

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