"Influence of Display Ads on Additional Product Purchase."

Jyoti Jagasia, Rakhi Thakur, Renuka Kamath (2019)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2019-08-21

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Jyoti Jagasia, Rakhi Thakur, Renuka Kamath:
Influence of Display Ads on Additional Product Purchase. AMCIS 2019

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