"Success Factors for Analytical Customer Relationship Management in B2B ..."

Manuela Frieß, Karin Hartl, Olaf Jacob (2019)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2019-08-21

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  - conf/amcis/FriessHJ19
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Manuela Frieß, Karin Hartl, Olaf Jacob:
Success Factors for Analytical Customer Relationship Management in B2B Companies. AMCIS 2019

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