"Understanding Brand Microblog Users' Unfollowing Motivations from the ..."

Lei-da Chen, Zhenya Tang (2019)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2019-08-21

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Lei-da Chen, Zhenya Tang:
Understanding Brand Microblog Users' Unfollowing Motivations from the Perspective of Push-Pull-Mooring Model. AMCIS 2019

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