"Differences in Effect of Endorsement of Professional vs. Non-professional ..."

Hisashi Masuda, Spring H. Han, Jungwoo Lee (2021)

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DOI: 10.1007/978-3-030-80840-2_35

access: closed

type: Conference or Workshop Paper

metadata version: 2021-08-25

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  - conf/ahfe/MasudaHL21
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Hisashi Masuda, Spring H. Han, Jungwoo Lee:
Differences in Effect of Endorsement of Professional vs. Non-professional YouTuber Through Credibility and Parasocial Relationship. AHFE (8) 2021: 303-310

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