"When Ideas Generate Value: How LEGO Profitably Democratized Its ..."

Vlada Botoric (2015)

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DOI: 10.1007/978-1-4471-6681-8_9

access: closed

type: Part in Book or Collection

metadata version: 2023-09-30

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Vlada Botoric:
When Ideas Generate Value: How LEGO Profitably Democratized Its Relationship with Fans. Creativity in the Digital Age 2015: 159-170

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